What Are Meta Tags?
Meta tags are HTML elements that provide structured metadata about a web page. They are not visible to visitors but are read by search engines and social media platforms. The most important meta tags for SEO are the meta title, meta description, and viewport tag.
Best Practices for Meta Titles
- Keep under 60 characters to avoid truncation in search results
- Include your primary keyword near the beginning
- Use a unique title for each page
- Include your brand name at the end
- Make it compelling — it is your first impression in search results
Best Practices for Meta Descriptions
- Keep between 150-160 characters
- Include the primary keyword naturally
- Write a compelling call to action
- Make each description unique per page
- Summarise the page content accurately
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